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You hear regularly from employers and educationists that critical thinking is the key to success. But how and where do you learn critical thinking?

What is Critical Thinking?

Stated simply, Critical Thinking is the process for evaluation of the truth or falsity of conclusions (claims, beliefs, decisions) . This process of evaluations requires the understanding of logical reasoning, a critical thinking framework and expertise in a few other related areas,

Get trained

We offer Critical Thinking to Business Organizations and Educational Institutes. 

Better Work skills

Critical Thinking is essential for better problem solving and decision making. Critical thinking skills also result in better team management and precision in communication.


Participant testimonials

All our Critical thinking workshops and classes have been highly appreciated for content and delivery. See what earlier participants have to say about the workshop

Trainer: A.S.Prasad

A.S.Prasad is a management graduate from IIMA (1981-83) and is a Trainer in critical thinking, Marketing Consultant and Guest faculty at IIM Indore and NIFT. He has over thirty years of Marketing and senior management experience across Industries. Since 2002 he has been into Business and Marketing consulting in the SME space. In 2013, he developed a course on Critical thinking and has been delivering workshops and training on critical thinking since then. 

He has developed the curriculum for a 40 hour course on Critical thinking for NIFT, Bangalore, and is also teaching the course there. At Amritha University he has been conducting a one day Critical Thinking training workshop for first year MBA students for the last six years. At JIPMER he conducted two one-day training workshops on Critical thinking for the Doctors and Research students. He has also conducted a two day Critical thinking training workshop for managers at BEL. For IIM Indore, he has developed a 2 credit course on Digital Marketing in B2B and also teaches the course.  Linkedin Profile

Critical thinking training for Business

Application of Critical thinking in Business The management of every company is witness to innumerable errors in decision making that arise due to a lack of critical thinking skills. Employees take decisions that are made on the basis of hasty generalizations or hasty decisions made on poor diagnosis of the problem. Errors of judgment regularly creep in due to cognitive biases such as 'confirmation and authority biases'

Critical thinking training benefits for Sales

Sales leaders trained in critical thinking would appreciate Aristotle's triangle of persuasion, and easily apply the relevant modes of convincing required for different sales situations. They would also realize that every sales proposal is an inductive argument which answers the questions' why this solution' and 'why my company'. Structuring logically strong proposals is a breeze once you understand inductive reasoning.

Critical thinking training benefits for HR 

HR professionals who are aware of fallacies and tactics such as 'Poisoning the well', 'hasty generalization' and selection bias will find it easier to understand and deal with employees and get better at evaluating people and situations. An understanding of various fallacies and cognitive biases would mitigate the risks of bad decisions due to faulty reasoning. They would also understand that 'Resume's are an exercise in Inductive arguments to prove why a candidate is the best fit for the job, and this would help in better shortlisting, interviewing and selection of candidates.

Critical thinking training benefits for Business analysts and Consultants

Business analysts, Consultants would find an understanding of Causal reasoning extremely useful, and an appreciation of common errors would result in better diagnosis of root causes of problems, and also provide a good framework for understanding whether the recommended solution would indeed address the problem identified. Regular application of the Critical thinking framework to problem solving and decision making ensures that the issue is examined from all relevant angles and perspectives before a solution is accepted..

Why learn Critical Thinking


Working Professionals

Executives make decisions and solve problems though the day on a wide range of issues. A good decision moves the company forward, while a poor one can set the company back. The key to making good decisions is an ability for Critical Thinking and steering clear of fallacies and cognitive biases



Critical thinking and logical reasoning skills will make you more effective in Personal Interviews and Group Discussions. You will be able to write better essays, thesis and Resume. These reasoning skills also have a direct bearing on your Performance in exams such as GRE, GMAT and CAT. 



Your students learn how to think from you, and it is important that you learn the concepts of thinking critically and writing persuasively. Its not in the curriculum, but its very important for deepening your students learning, and their success at work and in life.


Life-long learners

Discover the science and art of Reasoning. Learn about our cognitive biases that trip  rational thinking. Understand the widespread logical fallacies that plague every contentious discussions and faulty reasoning that leads to bad decisions.

Benefits of Critical Thinking

critical thinking

Critical Thinking at work

Increasingly more and more employers are looking not for employees with highly specialized academic skills, but those with good thinking and communication skills. Employees who learn quickly and can solve problems, think creatively, gather and analyze information meaningfully. These are the skills that a course in Critical Thinking attempts to impart.

Entrance exams

All Entrance exams examine a students’ ability to think Critically. As a matter of fact, the analytical and verbal reasoning skills sections of the GRE exams are straight out exams founded on testing Critical Thinking skills. So is the Written Analysis and Communication test in the second phase of IIMA entrance exams. The skills developed in Critical Thinking directly help students do better even at the Mathematical reasoning tests.

In Academics

Today one of the most important criteria for success in College is the ability to think independently while being logical at the same time. Often students are asked to present papers either on their subject matter or in liberal arts. Knowledge of Critical Thinking Skills enables students to not only outline their papers coherently with a logical structure, it also helps them reason and present their thoughts in an organized and persuasive manner

In Society and day to day life

As a Critical thinker we are no longer victims of bad decisions that result from reasoning from fallacies. We are also not easily swayed by rhetoric and our thinking skills helps us make logical well reasoned decisions in everything we do..

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