Critical Thinking Academy

Critical Thinking Academy is founded with the intention of disseminating critical thinking skills to executives in the corporate world, and students in educational institutions. Critical thinking is not natural to us. It is an acquired skill and requires conscious and cognitive effort.

Our System 1 thinking, evolved over the centuries, works on heuristics—shortcuts to decisions. While this was necessary for survival in earlier eras, instinctive and quick reactions and decisions are not productive in today's complex work environment. Intuitive thinking often leads to serious logical errors, oversimplification, and is prone to severe mistakes due to fallacies and cognitive biases.

Recruiters and universities recognize the need for students and employees to possess critical thinking skills, but these skills have only recently become formal subjects in institutions. The application of critical thinking leads to many benefits in both the workplace and education.

Corporate Training

We provide a range of training programs within the context of critical thinking, tailored to the needs of different audiences. For instance, entry-level managers with an MBA may not require an introduction to problem-solving frameworks, while other managers might benefit from such an overview. Senior management may need a focus on cognitive biases that influence decision-making. The audience profile and training objectives determine the structure and content of each program.

For Educational Institutions

Critical thinking is essential for success in both academic and professional settings. We offer a variety of services to help educational institutions incorporate critical thinking into their curriculum. Our services include course design and delivery, as well as faculty training to equip them with the skills needed to teach critical thinking effectively. We also provide learning materials such as textbooks, quizzes, presentations, and exam content to support student learning.

Founder: A.S. Prasaad

A.S. Prasad is a management graduate from IIM Ahmedabad (1981-83) and the founder of Critical Thinking Academy, where he serves as the lead facilitator and trainer in critical thinking. He is also a guest faculty member at IIM Indore, NIFT, and several other educational institutions. Additionally, he has developed and delivered critical thinking programs for various corporate organizations.

With over 30 years of experience in marketing and senior management roles, his career spans industries such as Disney character franchising, FMCG sales, holiday timeshare sales and marketing, and software distribution. Since 2002, Prasad has been actively involved in business and marketing consulting, helping businesses design websites and launch ventures in infrastructure management services and information security consulting. He has also served as an outsourced CMO for IT infrastructure and cloud services companies.

In 2013, Prasad developed a critical thinking course, which he has been teaching at numerous educational institutions and corporate organizations. Alongside critical thinking, he also teaches a 'Digital Marketing for B2B' course at a few IIMs.

Over the last decade, Prasad has delivered critical thinking and DMB2B courses at organizations such as HCL, GE Healthcare, McCormick, Amazon, JIPMER, IIM Indore, IIM Nagpur, BITSOM, Yuj Designs, IIM Rohtak, PSG College of Arts and Science, MOLEX, Chandigarh University, IMT Ghaziabad, and many more.

LinkedIn: http://www.linkedin.com/in/asprasad