Better thinking. Better decisions. Better outcomes.
Critical thinking training for executives, faculty, and students — grounded in three decades of business experience and over a decade of teaching at India's premier institutions.
Teaching at: IIM Indore, IIM Nagpur, IIM Rohtak, IMT Ghaziabad, NIFT
Corporate training: Amazon, McCormick (USA), HCL, GE Healthcare, EPAM, Zinnov
Author: Critical and Analytical Thinking (Cengage, 2024)
Why This Matters
Most decisions fail not because of bad intentions, but because of flawed thinking.
We make hundreds of decisions every day. Most of us believe we think clearly. The research says otherwise.
Our thinking is routinely derailed by:
- Cognitive biases that distort our perception without our awareness
- Logical fallacies that masquerade as sound reasoning
- Rhetorical devices that persuade through emotion rather than logic
- Poor problem-framing that leads us to solve the wrong problems
The result? Flawed decisions, missed opportunities, and preventable mistakes — in business, in academics, and in life.
Critical thinking isn't just another skill. It's the foundational skill that improves everything else.
What Makes This Different
A holistic approach to critical thinking
Most programs focus on one piece of the puzzle. I take a different approach — bringing together all the elements required for clear thinking into a single, coherent framework.
The Critical Thinking Framework
A structured approach to problem-solving and decision-making. Examine issues from multiple perspectives, base conclusions on evidence, identify assumptions, anticipate implications.
Logical Reasoning
Deductive, inductive, causal, and analogical reasoning. Understanding how arguments work — and how they fail.
Obstacles to Clear Thinking
Cognitive biases, logical fallacies, rhetorical manipulation, and linguistic barriers. Knowing what derails thinking is half the battle.
Persuasive Communication
How to construct arguments that convince through logic and credibility, not manipulation.
Who I Work With
Training designed for your context
For Corporate Teams
Executives and managers face complex decisions daily — vendor selection, strategic planning, performance evaluation, crisis response. My workshops equip teams with frameworks and tools to make better decisions and avoid common reasoning traps.
Explore corporate training →For Educational Institutions
Critical thinking consistently ranks among the top skills employers seek. I partner with institutions to build sustainable programs — faculty development, student workshops, full credit courses, and teaching kits (textbook + PPTs + assessments).
Explore institutional programs →For Students
Whether you're preparing for placements, case competitions, or want to think more clearly — critical thinking skills will serve you throughout your career. Group discussions, interviews, and workplace problem-solving all require these abilities.
Explore student programs →Organizations I've Worked With
4,000+ trained since 2013
Corporate
Amazon • McCormick (USA) • HCL • GE Healthcare • EPAM India • Zinnov Consulting • Molex India • Bharat Electronics • Saankhya Labs • Radisys • YUJ Designs
Educational Institutions
IIM Indore • IIM Nagpur • IIM Rohtak • IMT Ghaziabad • NIFT Bangalore • IBS Hyderabad • JAGSOM Bangalore • GLA University • Chandigarh University • Amrita University • PSG College of Arts & Sciences • JIPMER Puducherry • Bhowanipur Educational Society College, Kolkata
Defense
Naval War College, Goa
Books
Published work
Critical and Analytical Thinking
A comprehensive textbook presenting the holistic critical thinking framework — reasoning, biases, fallacies, rhetoric, and persuasive communication.
Available on Amazon India →The Hidden Traps of Persuasion
How cognitive biases, rhetorical devices, and logical fallacies influence our decisions without our awareness.
Available on Amazon →
About
A.S. Prasad
Founder, Critical Thinking Academy
I'm a management graduate from IIM Ahmedabad (1981-83). After three decades in marketing and senior management across industries — Disney character franchising, FMCG, software distribution, IT services — I developed a critical thinking course in 2013.
Since then, I've taught critical thinking to thousands of students and executives at premier institutions and corporations. I also teach Digital Marketing for B2B at IIM Indore and other institutions.
My approach is practical, not academic. Every concept is grounded in real business situations and illustrated with cases from my own experience and from the Harvard case library.
Let's talk
Whether you're exploring training for your organization, looking to bring critical thinking into your curriculum, or interested in workshops for your students — I'd be happy to discuss how I can help.
Based in Bangalore. Training delivered across India.